“When inspiration doesn’t come, I go halfway to meet it.” ~ Sigmund Freud
Brainstorming, imagineering, thinking outside the box, disrupting … whatever you want to call the process of developing new and novel business approaches, most can agree that it is essential to innovation. You cannot will a new idea. But you can train your imagination, like a muscle with regular exercise, to look at concepts from different contexts and seek unifying threads, identify unique patterns, weave new ones, or shred and bind them together into new ideas and insights.
As companies evolve their business strategies to become more social and collaborative, the role of ideation is more important than ever. From targeted campaigns to broader initiatives, companies must commit time to effective ideation in order to avoid the common pitfalls of poorly executed efforts:
-
- Very few — if any — breakthrough ideas
- Off-target or lackluster solutions to assumed problems
- Lack of connection with customers and target audiences
- Loss of time and money on ineffective deliverables
Join Grace Rodriguez, Co-Founder and Chief Experience Officer of Station Houston in an interactive design-thinking session that will walk you through a variety of ways to clarify your vision, position your company, frame your challenges, develop new and novel ideas for products and/or campaigns, and refine them for further improvement. Come prepared with your most pressing “vision”-related question to get the most out of this hands-on workshop.